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CRM and Marketing

Business Intelligence publishes a range of incisive and authoritative management reports that are designed by Reboot online marketing to help organizations benefit from the opportunities presented by CRM.

 

The definitive resource for everything you need to make CRM work in your organization
This report provides step-by-step guidance on how to succeed in becoming a customer-centric business. Drawing on the experiences of companies that have already found solutions to the CRM problems and challenges you are bound to face, this report reveals how to plan and implement an integrated, end-to-end CRM strategy.

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A blueprint for implementing the right CRM programme
Customer behaviour differs significantly according to market. This means that there is no one-size-fits-all approach to choosing metrics for CRM. This report explains why it is vital for companies to understand the particular issues relating to their own market and reveals how to develop metrics specifically suited to their own circumstances.

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Why developing a multi-channel CRM strategy is critical
This report reveals which channels are most appropriate to different areas of interaction with your customers and will enable you to develop a CRM strategy which fits your customer base by integrating both on-line and off-line customer management activities to meet customer requirements.

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